Colorado and Oregon are likely loss leaders for a variety of reasons, according to the researchers. Oversupply may be a factor, as both have made headlines this year for similar problems. To help with a crowded industry, Oregon expressly enacted a licensing restriction until 2024. Certainly, pricing is a problem in each of those markets. Additionally, it could be said that Oregon and Colorado both experienced some of the biggest sales spikes during the epidemic, making them, in a sense, the hardest hit during the market correction.
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